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The task was to design and produce an action figure for a Nike shoe. Since this shoe combines a white snakeskin design with bright green elements, it was clear that the action figure would be a contortionist. Designers sketched and optimized the figure in a very short time as an action figure in the style of the well-known action heroes. Then they designed a small comic with a story and produced this figure in 3D printing with high-quality packaging.
Don't Lose Your Bicultural is an integrated advertising campaign created for an ethnic television channel service. The campaign includes eight posters, and each title is written in a different language: Portuguese, Chinese, Arabic, Russian, Japanese, French, Italian and Hindi. The visuals use pixel art and are built around the television test pattern, which refers to the moment of loss. Symbols of the participating countries are joined to create a unified and diverse image. The aim is to encourage immigrant communities to keep their languages and their heritage.
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Cat With Fruits is a series of illustrations created for the packaging of a dried fruit brand. Each illustration shows cats playing with different fruits. The colors were taken from photographs of nature captured with a mobile phone camera and then desaturated to create gentle tones. The drawings were completed in Photoshop CC 2020 at A4 size, 297 by 210 millimeters. The natural palette supports the pure and pollution free character of the product. The series follows the idea of naturalism and aims to give viewers a calm and comforting impression.
Wolffstrunk is a corporate identity created for a brand of fruit schnapps and fruit liqueurs produced in a private distillery. Graphic reduction and precision characterize the visual identity. A simplified figure of a wolf serves as the design mark of the corporate design system, and the stylized shape of a drop is added to the figure. A movable head gives the mark a humorous character and allows dynamic layouts. The system includes a composite mark, business documents, bottle labels, posters, postcards, a brand book and a short website animation.
Chez Vous is a visual identity created for a Belgian restaurant in Sao Paulo, Brazil. The identity reinterprets Belgian icons, such as Magritte, the Manneken Pis, rain and traditional fries, through a simple illustration style. Short texts include Belgian dialect variations, adding a sense of humor to the graphic compositions. The identity is applied to menus, posters, panels, packaging and t-shirts, giving the restaurant visual unity. Menus and posters are printed in offset with CMYK colors, while the t-shirts are printed digitally.
Voice of Unity is a series of illustrations about epidemic prevention and control. Five Chinese idioms are paired with vivid scenes that show different aspects of the response to the outbreak. The illustrations record how many sectors of society treated the crisis seriously and cooperated with prevention work. Each image is drawn with computer graphics software in a national style that highlights Chinese spiritual culture. Strong composition and bold color give the series a clear visual impact. The illustrations are printed at 800 by 800 millimeters.