Design Tabloid

Design Tabloid featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Target Campaign and Sales Support

Target

Target is a cross-media advertising campaign created for Steitz Secura, a manufacturer of safety and work shoes. The campaign repositions the brand with a bold tone that is unusual for the sector. Targeted posters are placed close to the gates of potential customers. A mailing sends a single shoe from the current collection to each recipient. The matching counterpart is handed over when an appointment with the sales team is arranged. The campaign covers online, social media, business to business, trade fair and point of sale communication.

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Meet Rebrand Branding

Meet Rebrand

Meet is a Korean barbecue restaurant targeting young people. Client’s assignment for Mengchao, Hao and Sijia is to create an art direction and visual identity to express the vivid brand image and promote the various meats. The shapes of meats on the grill naturally present geometries. This idea leads them to the milestone of the concept, connecting different meats, seafood and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch.

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Anti Crime TV Play Poster

Anti Crime

Anti Crime is a concept poster for a television series adapted from real events. The poster shows white pigeons and black crows. The white pigeons stand for the power of justice, while the black crows suggest hidden criminal forces. The image is built as a fable, so a static poster can carry an extended meaning. The poster measures 74 by 105 centimetres. Production combined hand drawing, three-dimensional modelling and image synthesis, because suitable image materials were not available at the start of the project.

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Action Means Everything Campaign Poster

Action Means Everything

This campaign proposal advocates the importance of actions over empty promises, aims to make people notice the changes and empowerment brought by active participation. It is a self-initiated project that serves as the designer's personal reminder of the importance of taking action, as well as a response to the social movement at the time.

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Cap Pac Events Promotional Product

Cap Pac

Cap Pac is a promotional product designed for use at outdoor events. Cap Pac is made from a single sheet of card and combines several useful items. Two sun visors can be torn away and fastened around the head to shade the eyes. The remaining panel serves as a sign that can carry a message chosen for each event. The same panel also works as a carrier for two drinks. Recycled or certified card is used, together with waterless ink and low energy drying. The aim is to reduce the waste created by promotional material.

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Artificial Intelligence In Design Event Marketing Material

Artificial Intelligence In Design

The graphic design provides a visual representation of how artificial intelligence can become an ally for designers in the near future. It provides insights into how AI can help in personalizing the experience for the consumer, and how creativity sits in the crosshairs of art, science, engineering, and design. Artificial Intelligence In Graphic Design Conference is a 3-day event in San Francisco, CA in November. Each day there is a design workshop, talks from different speakers.

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