Advertising

Discover 92 award-winning designs tagged Advertising on Design Tabloid.

Designer / Brand: MarkaBranka Project: Advertising Campaign Tag: Advertising

Feira do Alvarinho

Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal. To communicate the event, it was created an ancient and fictional kingdom. With own name and civilization, The Kingdom of Alvarinho, designated so because Moncao is known as the cradle of Alvarinho wine, was inspired in the real history, places, iconic people and legends of Moncao. The biggest challenge of this project was to carry the real story of the territory into the character design.

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Designer / Brand: Xudong Zhang, Hao Tan Project: Ip Image Design Tag: Advertising

Chaos Pogo

Wow is a brand mascot created for Chaos Pogo, an open pub brand focused on young people. The mascot is based on the honey badger, an animal seen as a symbol of ardor, youth and bravery. A flat head with white hair, sharp claws and a distinct tail make the character easy to recognize. Firm eyes with rose red pupils add a sense of mystery. The bold appearance reflects the brand culture and character. Symbols drawn from the mascot are also applied to brand products, strengthening the bond between customers and the brand.

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Designer / Brand: Lize-Marie Swan Project: Social Media Digital Recipes Tag: Advertising

DIY Spice Blends by Chef Heidi

Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.

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Designer / Brand: Meng Chih Chiang Project: Tourism Advertising Tag: Advertising

Small Town

Taiwan Small Town Ramble is a tourism advertising campaign created to promote the small towns of Taiwan. The campaign uses buses in Singapore that carry a three-dimensional installation of a traditional Taiwanese house. A swallowtail roof, a local architectural style, is placed on the top of each bus. Decorative tiles with floral patterns cover the lower half. Both elements are iconic images of traditional Taiwanese towns. A sculpted swallow nest, long seen as a symbol of wealth and prosperity, completes the installation.

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Designer / Brand: Sara Abdullah Project: Magazine Cover Tag: Advertising

White Friday

White Friday is a key visual created for a seasonal sales campaign and used as a promotional magazine cover. The composition shows gift boxes stacked on top of each other. The boxes vary in size and shape to suggest surprise. A model from the target age group is placed at the centre, inside a large gift box, to create a direct link with the audience. The gift boxes express the ideas of giving and appreciation. The visual aims to build interest in the offers of the campaign and to support sales.

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Designer / Brand: Brau Union Österreich Project: Report Tag: Advertising

Beer Culture 2020

Beer Culture 2020 is a printed report on beer culture in Austria. The report presents the results of a representative survey of the Austrian population aged 18 and over, carried out by an independent market research institute through online and telephone interviews. Topics include the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products. Simple graphics and symbols present the figures in an easily understandable form. The report contains 64 content pages and four cover pages.

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Designer / Brand: Pancho González Project: Social Tag: Advertising

I love You From Afar

At the beginning of the pandemic, when everyone was in quarantine in Chile, all Miniso stores were closed, and to maintain the commitment to its audience, the "I Love You From Afar" campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.

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Designer / Brand: Qin He Project: Poster Tag: Advertising

The 15th Games of Jiangxi

The 15th Games of Jiangxi is a series of posters created for a provincial sports meeting held in Jingdezhen, a city known for porcelain. The posters combine ceramic culture with sports elements. Ceramic pieces replace the original sports items in each image, creating a distinct visual mood. The series was produced with photography and image editing software, joining ceramic and sports materials into single compositions. Each poster measures 700 by 1000 millimetres and is displayed as outdoor advertising. The design links traditional craft with modern sport and promotes local urban culture.

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Designer / Brand: ARBO design Project: Coffee Visual Identity Tag: Advertising

Arminda Caffe

Arminda Coffee goes back to the life of Lady Arminda and her granddaughter heritage. The proposal is permeated with history, meaning and purpose, bringing the scenery by the Uruguayan and Brazilian plateaus and plains the paths of the Brazilian cavaliers. This is the context told through design, the visual identity praises the real story and the result is a new brand witch offers solutions for a meaning experience, sophistication and care. The unique aroma of past or tradition, invades the house as well as stimulates the senses and harmony.

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Designer / Brand: Meng Chih Chiang Project: Mascot Design Tag: Advertising

Pride Shrike

Pride Shrike is a mascot designed for a national high school athletic event held in Pingtung, Taiwan. The mascot is based on the brown shrike, the official bird of Pingtung County, chosen in place of the monkey figures long associated with the city. Ornithologists were consulted so that the black eye mask, the reddish upper body and the white-tipped tail are shown accurately. The mascot was drawn in both graphic and three-dimensional form and was adapted into animated stickers for a widely used messaging application. The aim is to promote sport and the host region.

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Designer / Brand: PepsiCo Design and Innovation Project: Campaign Tag: Advertising

Out Here Its Dew

Out Here It's Dew is an advertising campaign created for a carbonated soft drink brand and aimed at outdoor enthusiasts in the Midwest of the United States. The campaign encourages people to enjoy the drink while hunting, fishing, boating and hiking. The campaign began with an offer that reimbursed twenty dollars toward 2020 hunting and fishing permits. A photography production built a large image library for retail point of sale, social media and out of home advertising. One location was selected to depict early spring, summer and autumn in a single shoot.

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Designer / Brand: JBBC BRANDING CONSULTANCY Project: Poster Tag: Advertising

Daikure

Daikure Brand Identity is a poster series created for a Japanese manufacturing company in heavy industry. Real employees of the company appear as the models. Clear and steady eyes express focus and craftsmanship. The posture of the models expresses boldness in the profession. The facial expressions suggest long experience and reliability. Contrast between bright light and dark blue supports the brand values of professionalism, attention to detail and craftsmanship. The images are designed to convey strong and solid energy.

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