Design Tabloid

Design Tabloid featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Taishun Creative Design Competition Event Visual Communication

Taishun Creative Design Competition

Taishun Design Competition is a visual identity created for a cultural and creative design competition held in Taishun County. The design is inspired by Dingbu, a stone stepping bridge that local people use to cross the many rivers of the area. Several sets of extended three-dimensional lines form the composition and carry visual symbols of Taishun, such as mountains, bridges and dragon dances. A gradient from green to white reflects the colors of the city. The identity presents a modern image of Taishun and aims to attract students and designers.

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Vivo X Series Outdoor Campaign

Vivo X Series

Vivo X Series is an outdoor advertising installation presented at the North Bund in Shanghai. The installation reproduces two mobile phones at a 1:1 scale, forming a folding giant screen up to 8 meters high and nearly 12 meters long. High-definition LED screens, curved LED screens and advertising materials with different surface textures match the appearance and finish of the actual devices. Radar tracking, body capture and naked-eye 3D technology allow people to interact with the digital content. Each screen follows the main color scheme of one phone model.

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Ecohiny Branding

Ecohiny

Can a toilet paper brand be cool and fun? EcoHiny is 100% organic bamboo, FSC certified and as eco-friendly as possible. The brand symbol is a peach, colors and typeface choices reflect the fun, natural and the soft nature of the product. Aim was to differentiate the brand from others on the market by using a unique color palette. Deep blueish green hue, paired with peach, gives a playful personality, also conveys a sense of eco-friendliness and sustainability. These design choices communicate with the target customer group instantly and creates a bond between the brand and the customer.

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GHTK Rebrand Brand Design

GHTK Rebrand

The transformation of GHTK's brand design authentically represents Vietnamese traffic and culture. Inspired by motorcycle wheels and alley maps, the redesigned logotype and Confident Smile icon convey joy and assurance through digital integration. Animated typography reflects the dynamic energy of Vietnam's urban landscapes, aiming to resonate with local audiences in the digital era. This innovative approach balances heritage with modernization, capturing the essence of Vietnam's vibrant urban life.

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HEU 70th Anniversary Logo and Visual Identity System

HEU 70th Anniversary

This design successfully showcases the 70 year development history of the school. Through data study and campus research, it innovatively employs the method of using totems to express the storyline of the narrative. It integrates elements of the school's historical culture and scientific research technology. The images are simplified into symbols and reorganized to convey the message. Combined with wavy lines, it forms a solemn 70 logo, enhancing readability in the design communication. It presents the school's unique charm and outstanding achievements to the world.

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The Imperial Patek Philippe Marketing Campaign

The Imperial Patek Philippe

Global multimedia campaign by Phillips in Association with Bacs and Russo to promote the sale of a rare Patek Philippe watch, once belonging to Aisin Gioro Puyi, known throughout the world as The Last Emperor, including logo design, cinematic trailer, historic documentary video, catalogue, and exhibition tour with stops in New York, London, Taipei, Singapore and Hong Kong; bringing the unique history and provenance of the watch to life.

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