The objective of the project was to build an engaging, powerful and attractive identity system that captures the pillars of PepsiCo Foundation and celebrates the positive impact its work has in people and the world and reflects the human power behind it. The foundation demonstrates with acts the commitment to add the best of PepsiCo employees to make a difference to be a foundation that fuels change by empowering their communities to strengthen the elements of a system sustainable food food security, access to water and economic resilience.
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To elevate Doritos support of the LGBTQ community, PepsiCo created a purposeful and immersive experience through One Kiss, One Donation. Throughout the campaign the company leveraged TV, digital, and activation opportunities to create a virtual chain of love and respect that swept across social media and into people's hearts. Garnering over 1 million virtual kisses that were converted into a massive donation in support of the community.
On Halloween 2020 while the whole world was talking about a special full moon which was visible in all parts of the globe, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night. Agency: Rothco, part of Accenture Interactive | Client: Guinness
FH group is the world's third largest all-base solid-state electrochromic glass manufacturer. This work presents a new corporate identity using a combination of layered glass that come together to form FH. The transparency, shapes and layers of glass pieces that create the three dimensional logo reflect their products’ properties and functionality and depicts the vision to generate new technology and brings new products to life. The colors were carefully chosen to present the company’s vision and culture: green as the key corporate color, blue for their advanced technology and for the passion.
Role is a brand that represents movement, dynamism and action. This is a brand for an agency focused on projects in the audiovisual market. Its symbol represents different elements of this universe of video production, but it does it in a simple and synthesized way. Role's visual identity has elements from the audiovisual production universe as its inspiration. The letter "o" cut in half connects itself to the old film rolls.
Platanus is a psychiatric practice in Brazil. This brand represents humanized medicine, connected with the origin of medical education. More humanity, under a platanus tree, this is the concept of the logo and symbol. The visual identity system has its own font, graphics and all elements were designed exclusively for the brand.
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