Design Tabloid

Ralf Kauffmann

Campaign and Sales Support

Saturday, 15 July 2023

Target

In 2020, Brainartist launches a cross-media campaign for the client Steitz Secura to acquire new customers: with a highly individualized message as a targeted poster campaign as close as possible to the gates of potential customers and an individualized mailing with the matching shoe from the current collection. The recipient receives the matching counterpart when he or she makes an appointment with the sales force. The aim of the campaign was to stage Steitz Secura and the "matching" company as a perfect pair. Brainartist developed the complete very successful campaign.

Ralf Kauffmann

Sneakers Box

Friday, 14 July 2023

BSTN Raffle

The task was to design and produce an action figure for a Nike shoe. Since this shoe combines a white snakeskin design with bright green elements, it was clear that the action figure would be a contortionist. Designers sketched and optimized the figure in a very short time as an action figure in the style of the well-known action heroes. Then they designed a small comic with a story and produced this figure in 3D printing with high-quality packaging.

Toby Ng Design

Packaging

Thursday, 13 July 2023

New World Face Masks

Under The Artisanal Movement of New World Development, Love Without Borders is a Create Shared Value global initiative formed to combat the COVID-19 outbreak with Made in Hong Kong face masks. Homage to its founder Adrian Cheng, CEO of NWD, the Love Without Borders visual identity is fronted by a stylised "A", simplified from The Artisanal Movement logo. The packaging is comprised of a variety of different colorways designed to ensure clarity of information and ease of understanding while instilling the initiative's positive mission.

Paul Robb

Brand System and Campaign

Wednesday, 12 July 2023

Branding Accademia of Perugia

The Accademia of Perugia, needed a new visual identity to reflect the institution's desire to move quickly into the future. S&P worked with ABA's staff and students to involve different departments and aspects of the Academy. Designers' challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. They created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions.

Giuditta Gentile

Brand Identity

Tuesday, 11 July 2023

Fondazione Alinari

Visual Identity System for Fondazione Alinari per la Fotografia is based on A letter as a focus. A stands for Alinari and is an abstraction of a camera lens. The form is a container in which the photos of the huge historical archive can be shown. All the items are designed with this concept. It is mainly a black and white brand, with a 3 colour secondary palette taken form the daguerreotype photos.

Junyi Shi

Posters

Monday, 10 July 2023

Sixtieth Anniversary

Jocelyn Shi designed this series of posters to celebrate the 60th anniversary of the School of Design at Jiangnan University. The advanced teaching methods and design consciousness pursued by the School of Design are presented in the form of 2D graphics and 3D rendering. The changing 3D graphics in the poster represent both the School of Design (Logo) and the sixtieth anniversary celebration.

Design Tabloid

Target

BSTN Raffle

New World Face Masks

Branding Accademia of Perugia

Fondazione Alinari

Sixtieth Anniversary

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Target

BSTN Raffle

New World Face Masks

Branding Accademia of Perugia

Fondazione Alinari

Sixtieth Anniversary

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER