Design Tabloid

Design Tabloid

Design Tabloid featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Diplomatic Relations

Diplomatic Relations is a logo created for the German Embassy in Vilnius. The design symbolizes the ties between Lithuania and Germany. Inspired by the tricolor national flags, three check marks were drawn for each country in the colors of its flag. The marks run as two parallel sides, like train tracks that move apart and then come together again. The red check marks are combined to represent friendship and unity. The colored symbol is placed on a white background and can be applied to stationery, outdoor advertising and corporate gifts. Repeating the symbol in a line forms a pattern.

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R Gate Emblem

R Gate Emblem is a corporate identity design created for an education technology company. The emblem is based on a keyhole motif. A white negative shape of the letter R sits inside a deep blue square and forms a gate. The gate is a visual metaphor for a doorway that opens the world of education and shares new learning experiences. Deep ocean blue is the primary color. The letter R also serves as the base measuring unit for a matching typeface in two weights. The identity system is applied to online and offline materials.

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Pupstar

Pupstar is a brand identity created for a positioning technology company and its GPS pet tracker. The logo combines simple iconic shapes drawn from a paw, a dog face, a map pin and a navigation arrow. The mark links pets and positioning in one recognizable symbol. Fresh and bright colors give the identity a friendly and energetic tone. Business cards, flyers and other stationery are printed on textured matte recycled paper. The visual system is applied consistently across digital platforms, with the aim of helping owners avoid losing their pets.

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Lays Heartwork

Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork.

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Meet Rebrand

Meet is a Korean barbecue restaurant targeting young people. Client’s assignment for Mengchao, Hao and Sijia is to create an art direction and visual identity to express the vivid brand image and promote the various meats. The shapes of meats on the grill naturally present geometries. This idea leads them to the milestone of the concept, connecting different meats, seafood and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch.

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Small Town

Taiwan Small Town Ramble is a tourism advertising campaign created to promote the small towns of Taiwan. The campaign uses buses in Singapore that carry a three-dimensional installation of a traditional Taiwanese house. A swallowtail roof, a local architectural style, is placed on the top of each bus. Decorative tiles with floral patterns cover the lower half. Both elements are iconic images of traditional Taiwanese towns. A sculpted swallow nest, long seen as a symbol of wealth and prosperity, completes the installation.

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