Design Tabloid

Ralf Kauffmann

Campaign and Sales Support

Friday, 13 March 2026

Target

Target is a cross-media advertising campaign created for Steitz Secura, a manufacturer of safety and work shoes. The campaign repositions the brand with a bold tone that is unusual for the sector. Targeted posters are placed close to the gates of potential customers. A mailing sends a single shoe from the current collection to each recipient. The matching counterpart is handed over when an appointment with the sales team is arranged. The campaign covers online, social media, business to business, trade fair and point of sale communication.

Yingbo Qiao

Integrated Advertising Campaign

Thursday, 12 March 2026

Don't Lose Your Biculutural

Don't Lose Your Bicultural is an integrated advertising campaign created for an ethnic television channel service. The campaign includes eight posters, and each title is written in a different language: Portuguese, Chinese, Arabic, Russian, Japanese, French, Italian and Hindi. The visuals use pixel art and are built around the television test pattern, which refers to the moment of loss. Symbols of the participating countries are joined to create a unified and diverse image. The aim is to encourage immigrant communities to keep their languages and their heritage.

Ralf Kauffmann

Sneakers Box

Wednesday, 11 March 2026

BSTN Raffle

The task was to design and produce an action figure for a Nike shoe. Since this shoe combines a white snakeskin design with bright green elements, it was clear that the action figure would be a contortionist. Designers sketched and optimized the figure in a very short time as an action figure in the style of the well-known action heroes. Then they designed a small comic with a story and produced this figure in 3D printing with high-quality packaging.

Zesion Design

Visual Signage System

Tuesday, 10 March 2026

Nanxiang Incity

Nanxiang Incity is a visual signage system created for a shopping mall in Shanghai. The design draws on the local culture of Nanxiang, an area known for cranes and temples, and turns the form of cranes flying in pairs into abstract signage images. Floor guides and merchant listings are placed at escalator entrances and exits and at points where visitor flows cross. White ink blocking printing is applied to the light sheets, so text and outlines stay clear. The hanging pieces use mirror pivot points that blend with the mall interior.

Plus X

Brand Experience Design

Monday, 9 March 2026

Krafton Game Union

Krafton is a brand experience design created for a group of game development studios. The logo design system expresses both the uniqueness of each alliance brand and the consistency of the group. The design is inspired by the crest of a craft guild of the Middle Ages, and a shield-shaped frame is used as the basic form. The same crest shape is applied to all alliance brands and is differentiated by designated colors. Logos, colors, typefaces and key visuals are used across touchpoints such as business cards, forms, icons and advertisements.

Mengjia Li

Illustration

Sunday, 8 March 2026

Save Calendar

Save Calendar is a series of illustrations created for a calendar on the theme of saving food. The illustrations show a farm field through the four seasons of spring, summer, autumn and winter. Colors change with each season, so the four periods are easy to tell apart. A symmetrical composition in a Chinese style gives the images a modern look. Month and season information is placed at the top of each sheet. The drawings were made with computer software and printed at 800 by 800 millimeters. The series shows the hard work of farmers and reminds people to value food.

Design Tabloid

Target

Don't Lose Your Biculutural

BSTN Raffle

Nanxiang Incity

Krafton Game Union

Save Calendar

ABOUT ME

RECENT POSTS

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER

Target

Don't Lose Your Biculutural

BSTN Raffle

Nanxiang Incity

Krafton Game Union

Save Calendar

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER