Design Tabloid

Design Tabloid

Design Tabloid featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Electric Meets Reality

Electric Meets Reality is an interactive projection mapping installation built for a car dealership. The wall measures 6500 millimetres wide and 2000 millimetres high. Its sculpted surface is handmade from epoxy resin and wood with three-dimensional printed parts, and remains a white and elegant relief when the projectors are off. Three projectors add eight minutes of animation and colour. The projections stand for electricity and the sculpture stands for reality. The installation explains range, charging, safety and performance to visitors considering an electric car.

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Lazarus Effekt

The three information graphics serve as a basis to introduce the topic of the Lazarus-Effect. They include "The Six Major Mass Extinctions", "Death Watch of the Species", as well as an information graphic of the "Local Fern Plants and Flowering Plants" (based on the Rote Liste, 2018). The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.

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Cat With Fruits

Cat With Fruits is a series of illustrations created for the packaging of a dried fruit brand. Each illustration shows cats playing with different fruits. The colors were taken from photographs of nature captured with a mobile phone camera and then desaturated to create gentle tones. The drawings were completed in Photoshop CC 2020 at A4 size, 297 by 210 millimeters. The natural palette supports the pure and pollution free character of the product. The series follows the idea of naturalism and aims to give viewers a calm and comforting impression.

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Cap Pac

Cap Pac is a promotional product designed for use at outdoor events. Cap Pac is made from a single sheet of card and combines several useful items. Two sun visors can be torn away and fastened around the head to shade the eyes. The remaining panel serves as a sign that can carry a message chosen for each event. The same panel also works as a carrier for two drinks. Recycled or certified card is used, together with waterless ink and low energy drying. The aim is to reduce the waste created by promotional material.

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Target

Target is a cross-media advertising campaign created for Steitz Secura, a manufacturer of safety and work shoes. The campaign repositions the brand with a bold tone that is unusual for the sector. Targeted posters are placed close to the gates of potential customers. A mailing sends a single shoe from the current collection to each recipient. The matching counterpart is handed over when an appointment with the sales team is arranged. The campaign covers online, social media, business to business, trade fair and point of sale communication.

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Don't Lose Your Biculutural

Don't Lose Your Bicultural is an integrated advertising campaign created for an ethnic television channel service. The campaign includes eight posters, and each title is written in a different language: Portuguese, Chinese, Arabic, Russian, Japanese, French, Italian and Hindi. The visuals use pixel art and are built around the television test pattern, which refers to the moment of loss. Symbols of the participating countries are joined to create a unified and diverse image. The aim is to encourage immigrant communities to keep their languages and their heritage.

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