Design Tabloid

Ryft

The Ryft brand and visual language is conceptual interpretation of how the company’s cutting-edge big data processing solutions allow businesses to harness actionable intelligence from complex data. In an industry defined by bright colors and slick iconography, the brand’s striking black and white photo-realistic style and bold tone reflect the innovation behind their technology and position the brand as the gateway to new levels of processing performance. The centerpiece of the RYFT brand, the horse image captures attention and creates a lasting impression in any medium.

Nissan Fuga

The brochure is elaborate and has a quality feeling, intended to remind customers of the excellent technology embedded in the product. It aims to trigger emotional responses from those who see the brochure by appealing to a sense of quiet passion, as well. New perspectives of hybrid technology from the Nissan and Infinity brands are depicted in the brochure.

Nissan Calendar 2015

“Balloon artworks” are handmade and inspired by vehicles used for each month. This collaboration between Daisy Balloon (balloon artists team) and Nissan brought an unique and new visual expression of Nissan products. The main challenge was how to combine the robustness and hard edges of a Nissan car to the flexible and smooth appearance of hundreds of balloons of different colours. The final effect is an intriguing imagery with the vehicles’ characteristics being matched by balloon artworks.

GARAGARA Summer Festival

Distortion Series

This series of book jackets focuses on the concept of distortion. Through each cover, this notion is represented in a different manner which includes physical, extraterrestrial, and mental distortion. Each form of distortion was generated based on subjects and themes throughout the novels. One novel is about a massive earthquake that cripples the land, another focuses entirely on the science of black holes, and finally the last showcases the destructive characteristics of amnesia. For each book, a prop was constructed and photographed, to give the illusion of depth on the front covers.

Doran Doran

DORAN DORAN is a liquor brand that proposes dad and daughter have a casual drinking date to break the ice. The brand concept is ’together’ which is consistently delivered in products and graphics. The brand’s name, DORAN DORAN is a pure Korean word that describes the situation or sound in terms of intimate conversation. The visual concept is 'overlapped two different shapes of voice wave’ and this visualizes the moment when two different voices of D(dad and daughter) become harmonized.