FIL
FIL is a brand identity system created for a shop that sells designer collections and other design items. The name FIL means line in French. A continuous line runs through the middle of the three letters, so the idea behind the brand becomes direct and visible. The line can be extended or shortened, which allows the logo to be used at different lengths and in different positions while keeping one unified image. The identity is applied to shop signs, business cards, packaging, stationery, name tags, handbags and paper items.
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