O2 was developed to bring the joy and mystery of science to students and uses its cover design to immediately illustrate that purpose. O2’s symbol highlights the brand’s place in Korean science education by employing consonants from the Korean alphabet. The symbol is applied to the same location on all textbook covers to present O2’s identity with both consistency and continuity. As a result, this identity is conveyed by various other promotional products carrying the symbol for O2 customers.
The designer’s main challenge was to create a logo design that combines the abbreviation AM with the shape of an old church spire and the most traditional of all mason’s instruments, the compass. A modern and memorable symbol that represents the company now and its values linking it to the past, as the logo design has been created by the designer for a stone masonry restoration company that specialists in the restoration of old stone buildings like abbeys, manor houses and castles.
The design consists on the branding system for Danielle Johnnei - a gastronomy full-service company that provides not only one of the best Italian trattorias of Northeast Brazil, but also a handful of other services such as food-service, gastronomy events, training, and gastronomy consulting. Since this project launch, the client and its businesses have had huge recognition, expanding the visibility of the client and defining a new bias for the “chefs” market in Brazil. All the materials were thought to bring the taste and the commitment of doing tailored word when we think abut food.
"Cinema, ahoy!" was the slogan for the second edition of the European Film Festival in Cuba. It is part of a concept of design focused on travel as a way of connecting cultures. The design evokes the journey of a cruise ship travelling from Europe to Havana loaded with films. The design of the invitations and tickets for the festival was inspired by passports and boarding passes used by travellers across the world today. The idea of travelling through the films encourages the public to be receptive and curious about cultural exchanges.
Design is an attitude, which determines the creativity and learning ability of a designer. A good designer, their design from the overall and details have their own trade-offs. Even a point, he would find as many places as possible to choose from. In this process of continuous selection, I also accumulated my own design experience. Although it looks simple, in the future design process, the accumulation of these details can save him time. If you want to have good design, then you must accumulate more in daily life, to understand the meaning of common things.
Gae-yu is composed of two book sets designed to allow students to effectively study and drill math concepts. By featuring circles, which represent stability and completeness, the Gae-yu cover design alludes to the value of being both intuitive and impactful. The circles’ 'mysterious' color patterns express the brand identity 'synergy up'. This concept is further reflected by the cover designs of complementary semicircles and colors which can combine to form a complete circle with a unique color patterns as full set.
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