The objective of the project was to design an identity for the TEDx event that could interact with the audience about the main theme ”Inside-Out”. The challenge with this project was to integrate the context of inner and outer worlds in one poster which was comprehensible and yet aesthetically pleasing. A red transparent plastic cover was used for attendees to filter the light by colors to remove the complexity of a visual subject. The process of using the red filter engaged the audience to be a part of this design by experiencing the perception of inner and outer meanings dynamically.
Main theme of this design is number 8. Why eight? Conqueror was founded in 1888, calendar is for 2018? it is just the beginning. In this project number 8 is treated as a minimalist design, inspired by its significance, its symbolism, and sometimes just driven by chance associations. It was the springboard for twelve designs that join to make a tale of paper, print, and design.
The DIAVELO campaign, We Are Electric - Are You, has a different strategic approach from how the bike industry usually make campaigns. Instead of showing action pictures of bikes in driving locations, this campaign shows and involves a set of people who reflects the target group of the DIAVELO electric bikes. The main focus of this campaign is simplicity, repeating the electric message and the direct appeal of the DIAVELO brand which makes the campaign useful over time.
This kinetic art object highlights all the possibilities that a great materiality provides to graphic design. The creative challenge consisted in designing a visual scenario of delicate finishes. Each flight, seeks to break with the static and bi-dimensional condition of the impression, presenting itself as birds in full flight, through the aesthetics of the movement that occurs when sliding the inner sheets under the paper screen of the cover stimulating the eye through simple visual effects.
This is a series of poster design which focused on the significance of water for the life of all organisms. Water is a life giver and is used to create energy for life processes. Without this element, we would be lifeless. It is necessary keep creature’s bodies and the environment healthy and should be valued and protected as the precious resource. By watching the illustrations of posters with the life of organisms, people understand the concept and content of posters, and have our won thinking to have the duty to pay attention to protect the environment and the precious water on the earth.
The Future Sees You presents the beauty of the optimism embraced by the young creative adult – the future thinkers, innovators, designers and artists of your world. A dynamic visual story, projected through 30 windows over 5 levels the eyes blaze through a vibrant spectrum of colour, and at times appear to be following the crowd as they look out with confidence into the night. Through these eyes they see the future, the thinker, innovator, designer and artist: tomorrow’s creatives who will change the world.
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