The key visual takes elements from bicycles and tools,and emphasises their mutual relationship,using creative images that explore their symbiotic nature,to express the quintessence of IBDC - unfettered inspiration.As regards the different applications of the key visual, the same creative concept was systematically adapted for each kind of media.For example:online brochures, posters, magazines, medals, etc, each conformed to the brand identity and through the multitudinous design combinations of different bicycles with different tools, thus it maintained a coherent brand image.
Creating a new Brand Identity called as "AO Fish Market" which embodies the spirit that drives into the atmosphere of traditional and artisanal Japanese style with trustworthy quality of fish, seafood and service. The brand name "AO" is come from the pronunciation of this character meaning "blue" in Japanese language.
“Techo” means “notebook” in Japanese, which brings out the unique properties of this calendar. With its foldable structure, this design can function as both a desktop calendar and a handy notebook, depending on how it is folded. Additionally, the foldable structure acts as a cover when it is closed, making it an immediate gift item with no extra packaging is required. Dates and global public holidays are indicated on the content pages, along with some fast facts about the firm in order to promote the company’s brand directly to the users.
Inspired by ancient coins in China, the Silk Road, the combination of the square and the prototype of the good meaning, and with the international combination of visual expression techniques. This logo design is unique in that it is extremely simple lines and dot graphics, it has a unique visual recognition. It has an international visual graphics at the same time, also has Oriental elements, Oriental aesthetics in it.
The concept of this visual design is to imitate the baton’s movement of the conductor while performing on stage, every single move brings in an new tune from various instruments, and finally it comes to the whole picture of the piece of harmonious music. The baton strongly represents the initiation of all, about the rise of melody, the participation of the orchestra, the focus of the audience and all in all, the Music Festival itself. This poster demonstrated those touching melodies during the performance in the Macao International Music Festival via abstract illustrations.
Cargo Club is one of the most well-known night clubs in Beijing. It is practically a fusion of Chinese traditional music and pop music. After seven years in operation, Cargo Club had its grand comeback recently, and totally rebranded its identity. We pioneered a completely new brand image. As an entity, the logo looks like a five-pointed star, which is the very symbol of Beijing hard rock. From another point of view, the black/white light resonates with traditional Chinese painting, whereas the colored one indicates Western fashion.
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