The healthcare industry wasn’t keeping pace with technological change. Buoy, an AI-assisted symptom-checker, changed that with their free, easy-to-use app. It not only identified with 97% accuracy what was making you sick, but it recommended what to do next and where to go for help. The real challenge was in changing consumer behavior and mindsets regarding online medical support. The visual identity ripe with rounded, human forms and free-flowing line illustrations helps to convey the softer side of healthcare that carried the user along the journey to health.
Auer Signal is one of the biggest producers of high-quality signalling equipment. The former design did not reflect this quality. So a minimalistic visual language with a new Logo, high-quality photography, a new website and printed selling material were created. The history of Auer Signal were also an important aspect at the development of the new visual identity. The company exists since 1910. The Logo Mark for example is inspired by a fan, an old product of Auer Signal.
From an illustrativ point of view Lara Wilkin intend to based the visual processing on the animal representative characters, which she illustrated in a detailed black and white vector-work in order to arouse the viewer`s curiosity as well as to make his exploring insight possible. The typography positions are subordinated and being faced with the picture-object and it is used as an informative topic supplement. Lara Wilkin resisted the exclusive typographical visualization because the animal characters evoke more emotions than mere typography.
The Chinese red packet tradition is about the reciprocity of giving and receiving. It’s a gesture of goodwill, that builds relationships among family and friends. 2019 is the Chinese Zodiac Year of the Pig - the animal that represents luck, good fortune, wealth, honesty and general prosperity. Its iconic design style merges Chinese festive elements with both abstract and figurative geometric shapes and bold colours inspired by the Nordic landscape and the fantastic designs of plant stems, petals, shells and snowflakes that are found in nature.
This is the official poster of the 2018 Cairo Jazz Festival; which was designed and illustrated by Egyptian artist Tarek Abdelkawi to celebrate its 10th round. The poster, which was created using a mixture of traditional and digital tools, was used to promote the event both in print and through digital media. Abdelkawi’s approach was to create an image that communicates the festival’s roots and identity to the international scene while still seeming interesting to its local audience who can easily disregard the use of ancient Egyptian motifs and symbols as redundant.
Chinese characters are important assets that enrich and promote the sustainable development of Eastern culture. The image design of the International Chinese Character Conference is not only to promote Asian culture, Chinese characters, but also to promote the trend of modern art culture with a cross-border oriental design energy wave, and actively display diversity.