There has long been a global market for Indian paintings, but interest in Indian art has lagged in the US. To bring awareness about different styles of Indian Folk Paintings, The Kala Foundation is established as a new platform to showcase the paintings and make them more accessible to an international market. The foundation consists of a website, mobile app, exhibit with editorial books, and products that help bridge the gap and connect these paintings to a larger audience.
The Aesthetic Proposal for Seasonal Forest dismisses local government's stereotypes of forest management. People start to explore the forest with three new concepts: Respect – The Harmony of Human and Nature, Aesthetics – The Balm of Art and Forest, and "Coexistence – The Reciprocity of Species and Forest.
The logo design showcases the flags of Lithuania and Germany, conveyed through the symbol of check marks. The red check marks are combined, representing friendship and unity between the two countries. The overall design reflects the moment when two countries diplomatically unite, moving forward together into the future. The colorful marks are multifaceted, expressing the dynamic and tight relationship between Lithuania and Germany.
The Brand Identity is built in a specific way to evoke positive feelings in the customers. The visual concept is based on simplicity and in the playful game of the old-school retro style with elements of modern. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean layouts, and sans serif typeface are framing the retro brand look with a professional, modern touch. This unique approach creates a functional design that resonates with the target audience and represents the company's values - trust, commitment, and happiness.
The objective of the project was to build an engaging, powerful and attractive identity system that captures the pillars of PepsiCo Foundation and celebrates the positive impact its work has in people and the world and reflects the human power behind it. The foundation demonstrates with acts the commitment to add the best of PepsiCo employees to make a difference to be a foundation that fuels change by empowering their communities to strengthen the elements of a system sustainable food food security, access to water and economic resilience.
To elevate Doritos support of the LGBTQ community, PepsiCo created a purposeful and immersive experience through One Kiss, One Donation. Throughout the campaign the company leveraged TV, digital, and activation opportunities to create a virtual chain of love and respect that swept across social media and into people's hearts. Garnering over 1 million virtual kisses that were converted into a massive donation in support of the community.
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