This series poster reflect Chinese haze pollution problem. The design show the state of Chinese national culture image under the haze. The Chinese traditional culture image, rare animal, world heritage, literary novel character are the protagonists of the poster. The essential purpose of design is calling on the Chinese government and individuals to pay more attention to environmental problems especial haze.
The graphic design reflects everywhere a clean, elegant and minimal style. The project has been developed via multidisciplinary approach. All the communication materials have been ideated with the new visual identity: more effective, more distinctive and recognazible. So the lookbook and the product catalogue have a new identity that reflect the new nature of Safe: a brand storyteller, emotional and expressive. The airplane ideogram even when used individually, becomes the unmistakable icon of the company.
They are travellers who believe that mobility is the most efficient strategy for exploit- ing resources. Nomads are especially related to their environment. They get along with fierce environments, are righteous only to themselves, individual and strong. Such approach might cast away the fur-hatred, claiming this is a natural choice for a constant city wanderer.Nomads’s new visual identity is based on the concept of Nordic simplicity and inspired by heritage and experience with the white, harsh, cold season.
The Avenue Pitch Pack includes both the Avenue Proposal and the Avenue Portfolio as well as other resources you to cover your client interactions from introduction (covering letter and resume), to pitching (briefing, proposals and estimates), to design (mood and design sheets) and finally through to billing (invoice). Both the Avenue Proposal and Avenue Portfolio also include ready to print files compatible with blurb.com which means you can get your work professionally printed, bound and delivered to your door.
Most fonts are made in the way where all letters are created with one style and similar forms. Kanibal is something different where every letter has a story to tell. Every letter is created with different weight, style and form. When you look at text typed with Kanibal, you can see the game of shapes that Kanibal creates. Text is dancing in front of your eyes.
Materials of MTRL are not just physical. They are physical materials (traditional and new), human materials (creators and academics), corporate materials (providing new technologies and traditional materials), and general materials (founder of MTRL). The identity symbolizes such diversity to gather, affect each other, produce synergy, and keep transforming. Transforming combinations icons the dynamics stimulating people’s creativity, and the innovations and businesses co-created.