For the first time, the Gallery turned the tables on the concept of attracting viewers to the Gallery, and instead, brought the Gallery to the viewers. Aside from generating memorable experiences by inviting passers-by to sit and immerse themselves in the painting, the experiential installation was designed to reach and entice new Gallery audiences to come see the original at the Gallery. The experiential installation was even equipped with three interactive iPad kiosks where visitors could play an Art Match quiz.
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