The project is based on the creation and conceptualization of the Brand, including naming, applications, web page and corporate identity of a Dog Daycare and Hotel in Mexico City. Inspired by the joyful and playful life of the dogs and the bond of happiness between them and their owners, The brand identity was designed accordingly and complimented with emotive typography, fresh colors, engaging texts copy and an upscale look and feel with images to suit the market for which the brand was intended.
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