The design concept is a combination of traditional spirit to be suitable for Lunar New Year atmosphere and modern brand visual languages. We assigned each watercolor painting in per month page to tell a bespoke story of a successful and happy moment of banking user which is a good match with a special day or a notable celebration remarked on the calendar. Developing from the bank's logo, patterns with slightly different shades subtly appear page over page to decorate as well as evoke the brand.
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