In updating the shop’s brand identity, the essence of the local culture it embodies was extracted and injected into modern lifestyle. The concept for the logo is centred around the image of “a pig wearing spectacles”, which both conveys the brand’s name, and also emphasises the use of fresh ingredients in making the black pudding broth. Furthermore, the date of the stall’s founding is shown in the curls of the pig’s tail. This modern yet humorous design encapsulates the client’s brand values and culinary heritage of three generations.
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