For achieving the goal of cultural integration, the mission of this campaign was to generate awareness and educate immigrants about cultural integration by delivering the clear message of maintaining bicultural. The campaign built around fully embracing the TV test pattern which alludes to the moment of losing. The key vision ties eight symbols of the participating countries to create a unified yet diverse feeling. Through eight different languages Portuguese, Chinese, Arabic, Russian, Japanese, French, Italy, and Hindi in the title to interpret the main idea - Don’t lose your bicultural.
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